One of the most valuable assets of a business or a product is the name and goodwill associated with it. Industries, SMEs and startups should be more aware of the importance of a registered trademark and be ready to invest in marks that may have millions of dollars worth of goodwill.
At EIP, we have specialized and dedicated team of Trademark Agents for protecting the names, logos that drive businesses around the worldwide. Protecting the name may very well be the most important business decision to be made and as such, before the company spends time and money investing in their business, we make absolutely sure that the name is not already owned by someone else and that it is available for use.
Some of the services we offer in this regard are: