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Fluid trademarks: What are they all

Fluid trademarks: What are they all about?

Fluid trademarks: What are they all about?   Over past few years, the term ‘fluid trademarks’ has been appearing more and more in relation to business on the internet and in the commercial space generally. Assumptions have been made as to what ‘fluid’ means and the implications associated with this type of trade mark. Classically, a trademark is understood to be a two-dimensional static term or a design, which is used for identifying goods and services. However, with evolution of the digital